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Description
Professional Anti-Metal Cleansing & Protecting Duo for all types of coloured hair.
- Professional formula used in salon, suitable for all types of coloured hair
- Helps protect coloured hair from breakage by up to 87%*
- Hair feels smoother, softer & up to 2 times shinier**
- Luxurious foaming texture & fresh citrus scent
*Shampoo used in salon as part of a routine for up to 87% less breakage when colouring (Combing test. Pre-treatment, shampoo and mask vs classic shampoo on bleached hair)
** Instrumental test, shampoo and mask vs. unwashed hair
Did you know there can be excess levels of metal* in your hair which can get absorbed through your shower water? Excess metal in hair can cause breakage & premature colour fade. To help protect your hair from it, you can use the professional Metal Detox haircare routine. For maximum protection & results ask your Hairdresser for the exclusive first-step in-salon treatment.
This is our first anti-metal detox cleansing cream shampoo & anti-metal detox deposit protecting hair mask. The professional shampoo gently cleanses your hair from particles deposited from water while the hair mask helps to nourish & protect the hair. The caring, colour-safe formula leaves hair smoother, up to 2 times shinier* & feeling more nourished.
This range was co-developed with professional hair experts and is used & loved in salon by thousands of hairdressers in the UK and Ireland. This range is backed with 7 years of research and 7 patents.**
The shampoo was awarded ‘best Colour safe shampoo’ & the mask was awarded ‘best Colour safe conditioner’ in the Cosmopolitan Beauty Awards 2021.
*copper.
** Pre-treatment patent granted in UK. Shampoo patent granted in UK. Mask Patent granted in France, China, US, Brazil, Mexico and Japan
How to use:
Apply evenly on wet hair. Lather until a rich foam is obtained. Rinse. Use weekly in alteration with your daily shampoo. Follow with L’Oréal Professionnel Anti-Metal Detox Protecting Mask and leave on for 1 minute.
